🏷️ How Much Is It? — Prices & Clothing Labels
Today you will talk to a sales clerk: ask "How much is it?", say prices in dollars and cents (the long way and the short way!), say "I'm looking for…" and your size, and read a clothing label: size, material ("What's it made of?") and origin ("Where's it from?").
A Birthday Present For Grandpa
Read the little scene below.
🤔 Look at the label inside your sweater: what can you read on it?

💲 How Much Is It? — Asking For And Giving Prices
Use how much to ask for a price. The verb cost is about prices. Answer with It's…, It costs… or They cost…
1️⃣ One Thing
- "How much is this?"
- → "It's $36.89."
- → "It costs $36.89."
👟 Two Or More / Pairs
- "How much do they cost?"
- → "They cost $86.45."
Most people use the short way! For $1.48, say "a dollar forty-eight". Culture note: in the UK, people pay in pounds and pence (£). And in Tunisia? Dinars and millimes! 🇹🇳
🏷️ The Price Tag Machine
Get a new price tag, then hear it the long way or the short way. Or type your own price!
👂 Cash Register Challenge
Listen to the price and click the right tag. Careful: they look alike!
🛎️ At The Counter — "I'm Looking For…" & Sizes
Tell the sales clerk what you want with I'm looking for… The clerk will ask What size are you? Answer with small, medium or large.
🧑💼 The Sales Clerk
- "Can I help you?"
- "What size are you?"
- "Here you are."
🙋 You
- "I'm looking for a sweater."
- "I'm a medium."
- "How much is it?"
🎬 Build Your Shopping Scene
Choose what you're looking for and your size — the scene writes itself. Click ▶ Play to hear you and the clerk!
🔍 Read The Label — Size, Material, Origin
A clothing label tells you three important things: the size, the material (what it's made of) and the origin (where it's from).
❓ Ask
- "What size is it?"
- "What's it made of?"
- "Where's it from?"
✅ Answer
- "It's a medium."
- "It's made of cotton." / "It's 100% wool."
- "It's from Germany." / "Made in China."
made of = the material (made of cotton). made in = the country (made in Italy). Blends use the % sign: 50% cotton, 25% wool, 25% polyester = 100%!
🕵️ Label Detective
Flip the clothes to find the label. Then ask the three questions and listen to the answers!

Listen And Repeat!
Click 🔊 Listen to hear the phrase, 🐢 Slowly to hear it slower, then 🎙️ My turn and say it out loud into your microphone!
✍️ Practice Time!
Exercise 1 — True Or False?
Exercise 2 — Complete The Dialogue
Fill in the missing word in each line of the conversation.
🎭 Create & Record: Talking To A Sales Clerk
You want to buy a present for someone in your family. Write a conversation with a sales clerk: say what you're looking for, give a size, ask about the material, the origin and the price!
🎙️ Now, Record It!
Act out your conversation out loud (alone with both voices, or with a friend) and record yourselves. Then listen back!
🎯 Final Quiz — How Much Is It?
Answer 7 questions to test everything you learned in this lesson!